I am Hasan Khaled, a designer, technologist, and consultant with over 20 years of experience. I have worked across Iraq and abroad, shaping identities by defining visual directions and guiding design decisions, while addressing underlying issues that affect clarity and consistency. My expertise goes beyond producing visuals — I analyze and refine brands to ensure their identities are well-conceived, visually disciplined, and communicative. I connect strategic intent with design reasoning, helping brands maintain conceptual strength, visual clarity, and long-term coherence as they evolve.